Content Inside :
Growth of Franchising
* Singer Sewing Machine – first franchise (mid-19th century)
* Automobile (e.g. Ford), petroleum products (e.g. Shell), soft drinks (e.g. Coca Cola)
* Food and restaurants (e.g. McDonald’s, Starbucks)
* Home markets saturated – attractive opportunities overseas
* Lack of/relaxation of regulations in most countries
* Expansion of international trade
* Exposure to international media
Brief Outline
* What is franchising?
* Types of franchising
* Why franchise? Why is franchising important to SMEs?
* Considerations for franchisor/franchisee
* Pitfalls/Be careful
* Singapore Experience
What is franchising?
“A franchise operation is a contractual relationship between the franchisor and franchisee in which the franchisor offers or is obliged to maintain a continuing interest in the business of the franchisee in such areas as know-how and training; wherein the franchisee operates under a common trade name, format and/or procedure owned or controlled by the franchisor, and in which the franchisee has or will make a substantial capital investment in his business from his own resources.”
My be you need full description for PPT : An Introduction to Franchising and its Importance for Entrepreneurs and Small and Medium-Sized Industries, you can download this PPT : An Introduction to Franchising and its Importance for Entrepreneurs and Small and Medium-Sized Industries or online view this PPT : An Introduction to Franchising and its Importance for Entrepreneurs and Small and Medium-Sized Industries document. This PPT : An Introduction to Franchising and its Importance for Entrepreneurs and Small and Medium-Sized Industries powerpoint presentation available from category Franchising. Download Seminar Paper Powerpoint Presentation PPT : An Introduction to Franchising and its Importance for Entrepreneurs and Small and Medium-Sized Industries PPT slide and get information about PPT : An Introduction to Franchising and its Importance for Entrepreneurs and Small and Medium-Sized Industries.
PPT : An Introduction to Franchising and its Importance for Entrepreneurs and Small and Medium-Sized Industries.ppt
Category : Franchising