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PDF : The iPhone and Verizon – a partnership that could alter the smart phone market

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As successful as the Apple iPhone has been, many mobile consumers who have been attracted to an iPhone have not switched to the AT&T network simply based on the popularity of Apple’s smart phone. In addition, a sizeable percentage of AT&T’s iPhone customers are known to have become dissatisfied with its carrier’s service and/or data plans, including network coverage, dropped calls and other issues. Rumors abound that the iPhone may indeed be heading to Verizon or a different network although these rumors are not new. It has been often debated as a possibility since the first iPhone was released.

Based on a recent Morpace Omnibus study, it is clear that if the iPhone does become available on the Verizon network, it will impact the phone and carrier intentions of many consumers. The study found that nearly a third of consumers are very likely or somewhat likely to purchase an iPhone if it is made available to Verizon.

Recent rumors of the iPhone availability on Verizon or another carrier may also be impacting the number of upgrades seen for the iPhone 4. Nearly all 34 percent of AT&T iPhone owners who have not yet upgraded to the iPhone 4 say they are waiting for the iPhone to become available through another mobile carrier before upgrading

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PDF : The iPhone and Verizon – a partnership that could alter the smart phone market.ppt


PDF : The iPhone and Verizon – a partnership that could alter the smart phone market Category : Apple Ipod
Source : www.morpace.com
File Size : 286 Kb
Language : English
Online View : Preview
Download : 55 times

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