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PPT : Bloor Yorkville Shopping Traffic Study
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The purpose of this study is to understand the shopping traffic in Bloor-Yorkville, to more effectively target those markets for advertising and promotions.
Specifically, the key objectives were to: Quantify which of the shopper types are most prevalent o Identify where they are coming from Determine their shopping patterns Understand what other shopping districts they frequent Methodology
The universe for this study was: * Visitors of the Bloor-Yorkville area
Methodology: * Face-to-face intercept interviews (993 interviews in total) o Timing: Interviews were split in 2 waves (May 4 and 7, July 14 and 16 ), and were conducted on midweek days (Wednesday in May, Thursday in July) and Saturdays:
o Location: Interviews were conducted in the following locations:
* The overall sample of 993 respondents provide results accurate to +/-3.1%, 19 times out of 20.
Questionnaire designed to capture critical information * Postal codes (for PRIZM analysis) * Reasons for visiting * Frequency of visiting * Transportation method * Stores visited and amount spent * Other shopping districts visited * Sources of info relied upon
* Based on findings from first wave, a few additional response categories were added to three questions 7
Shopping at Bloor-Yorkville: Visited (Top Mentions):
Coming to Bloor-Yorkville:
Over one-half (53%) of visitors frequent Bloor-Yorkville at least once a week. About 1 in 5 (19%) frequent the area at least 2 to 3 Sundays a month. Over 8 in 10 (82%) are residents of Toronto. About 5% are from out of province.
Executive Summary – Overall
Gender and Age Characteristics: Fully 55% of visitors are female, and visitors’ average age is 44 years old.
% Visitors Making a Purchase
Other Shopping Districts Frequented:
Sources of Shopping Information Used: 9
Executive Summary – By Interview Locations
Yonge & Collier Shop in area (26%); Walk (44%) or TTC (41%) to B-Y Visit every day (18%), few times a week (18%), once a week (17%) 78% made a purchase; Spent $68 80% reside in Toronto 51% Female; 44 years old
Bay & Yorkville Work in area (29%); Drive (36%) or walk (34%) to B-Y Visit few times a week (21%) or every day (17%) 75% made a purchase; Spent $60 80% reside in Toronto 52% Female; 45 years old
Yonge & Bloor Shop in area (31%); TTC (53%) to B-Y Visit once a week (22%) or every 2-4 weeks (18%) 64% made a purchase; Spent $100 76% reside in Toronto 59% Female; 36 years old
Bay at Indigo Shop (30%) and work (29%) in area; TTC (42%) or walk (37%) to B-Y Visit few times a week (28%) 86% made a purchase; Spent $58 88% reside in Toronto 55% Female; 38 years old
Hazelton & Scollard Work in area (26%); Walk to B-Y (42%) Visit few times a week (27%) or every day (24%) 79% made a purchase; Spent $68 82% reside in Toronto 60% Female; 44 years old
Roots & Rosen’s Shop in area (43%); Walk (33%), TTC (32%) or drive (32%) to B-Y Visit every 2-4 weeks (24%), few times a week (21%), or once a week (20%) 85% made a purchase; Spent $120 80% reside in Toronto 53% Male; 38 years old
The Collenade Shop in area (50%); TTC (34%) or walk (31%) to B-Y Visit every 2-4 weeks (23%) or once a week (21%) 79% made a purchase; Spent $100 81% reside in Toronto 59% Female; 38 years old
Cumberland Shop in area (25%); TTC (37%) or walk (35%) to B-Y Visit every 2-4 weeks (25%) 68% made a purchase; Spent $70 81% reside in Toronto 57% Female; 39 years old
Yorkville Shop in area (41%); Drive (38%) to B-Y Visit every 2-4 weeks (25%), once a week (22%), or few times a week (21%) 85% made a purchase; Spent $130 83% reside in Toronto 58% Female; 35 years old
Bloor & Church Work in area (34%); Walk (51%) to B-Y Visit few times a week (26%) or every day (24%) 72% made a purchase; Spent $50 87% reside in Toronto 51% Female; 41 years old 10
Selected Stores’ Gender and Age Characteristics:
Executive Summary – Stores
Frequency of Store Visits and Purchases:
Selected Stores’ Likelihood of Purchase and Median Amount of Money Spent:
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Category : ShoppingSource : www.bloor-yorkville.com
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