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PPT : Business Models for Online Entertainment

Yahoo Valuation
* Yahoo! 2004 Gross Revenue: 3.6 billion
* Yahoo! 2004 Net Income: 0.84 billion
* Microsoft Price: $45B
* If Yahoo! Is essentially the same company, expect (7/3.6)0.84 = 1.63B profit per year. Purchase = 27.6 times earnings!

The Market
* Copyrighted material
* Entertainment products: Music, movies, books, news/sports/weather, videos, …
* Uses of music: Performances, downloads, themes and backgrounds, advertisements, as components in videos, …

Elements of the Business Model
* Generating Revenue:
o Selling Commodities: Amazon
o Selling or Creating Experiences: Copyrighted material, largely the advertising based providers
* Claimants to the Revenue
o Variable inputs (labor, etc.)
o Capitalists
o Copyright owners

Major Challenges for Providers of Digital Entertainment
* Delivery – Bandwidth
* Valuation
* Pricing and Revenue Generation
* Compensating Copyright Owners (purchasing content)

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