Content Inside :
Administrative details What this course is (and isn’t) about
* No law (!!!)
o Course is about how businesses behave to maximize their profits
+ Some such behavior can violate the law
(e.g., antitrust)
o Course will give you a deeper understanding of how businesspeople think
+ This will sharpen your analytical abilities when you take courses that teach you the law
Administrative details What this course isn’t about
* But not a business school course either…
o Business strategy for lawyers
o This course does not prepare you to be CEOs
o It prepares you to either be:
+ Regulators; or
+ Lawyers representing corporate clients before regulators
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Administrative details
What this course isn’t about
* What does that mean?
o Consider both individual firm and market-wide impact
+ CEO focuses only on own firm, subject to legal constraints
+ Regulator interprets/enforces law, so “subject to legal constraints” would lead to circular thinking
o Emphasis on present analysis, not future predictions
+ CEO sets firm’s course
+ Regulator makes decisions based on existing market conditions (& defend in court if challenged, so solid evidence is required)
* For these reasons, existing business-school texts on business strategy are not ideal
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Category : Business Strategy