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PPT : Dan Ehlers Racing 2007 NHRA Market Data Motorsports

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World’s Largest Motorsports Organization

80,000 members
300,000 participants
140 NHRA Member Tracks
5,000+ events annually
1.5 million side-by-side races per year

The NHRA Fan
* According to Scarborough Research, 33.8 million or 15.3% of the US population has an interest in NHRA Drag Racing
Source: Scarborough Research 2005 (Interest = Very or Somewhat or A little bit interested)

The NHRA Fan: A Summary
Source: Scarborough Research 2005 (Fan = Very or Somewhat interested)
(INDEX) Market Average= 100
* NHRA fans are more likely than the US population to plan purchases of the following:

The NHRA Fan: Intend to Purchase
Source: Scarborough Research 2005 (Fan = Very or Somewhat interested)

(INDEX) Market Average= 100
Household plans to buy next 12 months

Questions: Item household owns (pool / spa) / Items household plans to buy in the next 12 months
* NHRA fans are more likely to engage in active, outdoor lifestyle activities
The NHRA Fan: Lifestyle Activities
Source: Scarborough Research 2005 (Fan = Very or Somewhat interested)
(INDEX) Market Average= 100

Questions: Item household owns (pool / spa) / Items household plans to buy in the next 12 months

The NHRA Fan: By Region
* Because of its grassroots development, NHRA is truly a national sport with broad geographic distribution
Source: Scarborough Research 2005 (Fan = Very or Somewhat interested)
* Cross over with NASCAR is relatively low:
o Only 12.7% of NASCAR fans are avid fans of NHRA
* Key demographic differences: NHRA fans are more likely to be
o Age 18 – 24+ 31%
o Black / African American + 10%
o Hispanic+ 28%
o Household size (+ 3) + 7%
o Household spent $100+ on groceries+ 8%

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