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PPT : Economics and Strategy Introduction to Industry Analysis and Competitive Advantage

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Components of a Winning Plan
* Assessment of market
* Identification of customer segments
* Description of key buyer values
* Assessment of strengths and weaknesses
* Distribution strategy
* Assessment of risk
* 5 year financial pro-formas — cash flow model, income statement, balance sheet
* Management team
* Exit strategy with potential buyers

What is a business plan?
* Contrary to many guides, it is not just a document with needed components
* A business plan is an offer to sell part of your company in exchange for funds to continue developing the company
* The components of the business plan are those things that reassure investors that you will be a good investment

Components of a Winning Plan
* A compelling (persuasive) story
o compels you to continue and indicates the direction
o persuades investors that you are worth the risk

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PPT : Economics and Strategy Introduction to Industry Analysis and Competitive Advantage.ppt


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