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PPT : Foods and Home & Personal Care business
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What do we do?
* Qualitative and quantitative research each gives a partial picture : complementarity
* Sometimes, one alone is sufficient as a basis for action
* Often, a combination is required
* Quali data (text/visual) provide very powerful
means of communication
Our view on research methods
* This will not be an academic presentation
* There will be few references
* There will not be a lot of data (commercial sensitivity)
* But the aim is to ‘open a window’
Warning!
* Quali and quant each requires specific skills
* Researchers with both sets of skills are rare
* There is a mindset/perspective issue
A personal comment on mindsets/skills
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Category : Beauty : Hair CareSource : www.ccsr.ac.uk
File Size : 7.22 Mb
Language : English
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Tags: academic presentation, commercial sensitivity, personal care business