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PPT : Global Trends And Challenges For Magazines
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Current Magazine Trends (before global recession)
* Magazine companies are generally healthy and profitable in most countries and in most sectors. New titles abound and weeklies are growing trend.
* But little overall growth in mature markets.
* Yet market prices for well-established successful titles remain high.
* Growth in developing markets driven by increasing consumer incomes and by growth in advertising, but global challenges are similar in all countries.
* Globalization of successful titles seeking to take advantage of opportunities in foreign markets, both mature and developing.
The future of magazine publishing
Growth in the consumer magazine market has been fuelled by strong underlying performance of the BRIC countries Outlook
Consumer magazine market
Impact of Recession on Magazines
* Sharpe decline in magazine advertising in those countries with heavy ad volumes e.g. US, Germany, UK
o (US = -12% 2008, -13% 2009)
* Smaller ad losses in developing countries where consumer spending is still growing e.g BRIC countries
* Little or no impact on copy sales
* Marginal titles disappear, fewer new launches
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Category : MagazinesSource : www.aner.org.br
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