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PPT : Integrating Business and Intellectual Property Strategy

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Spotlight is on knowledge in today’s economy
* Knowledge, Weightless, Information, Digital or Service Economy
* Factors of production: Land, Labor, Capital, Intangibles (Knowledge)
* Knowledge as useful Information (or Service)
* Information as a “Public Good”
* Information as Property

Market-oriented Economy
* Playing Field: Unfair competition; free riding
* National Legal Systems: Diversity (bilateral/regional/ international treaties or agreements)
* Adding Value : Meeting or exceeding market needs or expectations
* Market research: Consumers’ needs, competing products or substitutes, gaps
* Technological innovation as an element of marketing

The challenge of adding value in today’s economy
* Raw materials/Inputs: Processing (Value addition) = Value added output/component; product; sale; Profit
* Value addition: Cheaper, Faster, Better: Functional/technological or aesthetic/non-technological; Rational/Emotional (More for Less)
* Price; access/availability; consistency
* Individual, Enterprise (legal person), Chains, Networks; consortia; Open Innovation (Industry-Government-Academia)
* Ownership vs. access to knowledge
* Value Addition, Value Delivery and Value Extraction

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PPT : Integrating Business and Intellectual Property Strategy Category : Business Strategy
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