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PPT : Other Trends Impacting Magazines

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* Magazines Canada’s Advertising Services division is very active in research, with many ongoing initiatives, including:
* Magazine/Web Synergy: Magazines Canada is partnering with a large Canadian advertiser to investigate “multiplier effect” synergies across the purchase funnel arising from a combination of magazine, TV and web advertising. Positive results will facilitate accountability via a better understanding of magazine strengths and support the packaging/integration of magazine and web-based programs
* Value of ROP Advertising: This study is designed to explore the value of ROP advertisements versus product placement and advertorial formats. Magazines Canada will further investigate reader attitudes towards paid product placement/recommendation and objective product recommendation (magazine and TV) to provide ammunition to combat agency-driven editorial encroachment
* Magazine Essentials: Magazines Canada continues to develop new research that supports common planning decisions such as choosing ad size, ad placement, impact of covers, inserts, etc.
* magWorks: A new, cost-effective way to test the performance of magazine advertising creative

Magazines Canada Ad Services: Research Research
* Industry Trends: Magazines Canada continues to update industry trending information and related documents annually as new information becomes available
* Outside research validation: Magazines Canada vets international research to ensure its appropriateness for the Canadian marketplace
* Industry ad preflight portal: Magazines Canada is investigating the feasibility of a national ad preflight portal to reduce file issues and maximize production efficiencies
* Emerging technologies: Magazines Canada investigates new technologies and their impacts on current publishing/printing workflows, such as: PDF/X-4; Print Engines; spotless printing; Pantone Goe; cross-media export in CS3
* JDF/metadata/xml white paper: Magazines Canada is considering the development of a white paper in support of JDF/metadata/xml, generally seen as the production language of the future that will help automate production workflows
* Electronic data interchange: Magazines Canada continues to investigate Electronic Data Interchange opportunities between agencies and publishers to streamline workflow and increase efficiencies associated with insertion orders, tear sheets and invoicing

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