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PPT : Our Questions to Toyota

*What do you see as the key elements to succeeding in the European market?
* After Japan, U.S., and Europe, where do you see as the next critical market to Toyota’s globalization effort?
o Emerging markets
* What have been the most difficult challenges in the global implementation of “The Toyota Way?”
* While sales continue to globalize, non-Japan production footprint appears to be leveling at 35%. What is Toyota’s strategic direction on “make where sell”? Challenges?
* Does Toyota foresee Internet as viable infrastructure in purchasing, supplier relationships? How will Toyota integrate into TPS?
* When do you think hybrid vehicles will reach critical mass?
* What is Toyota’s view on industry consolidation and potential benefits of acquisitions / mergers?
* How does Toyota’s recent initiatives reflect future strategic focus (e.g. new channel brand in U.S., participation in Formula-1 Reduction in Emission Standards

Japanese auto industry history

* From follower to leader
* From domestic producer to exporter
* Interventionist government

Our questions for Toyota

* Current competitive landscape
o Local and global competition (Korea, Daimler-Chrysler, Ford, GM etc.)
* Future of automobiles
o Development of fuel-cells, integration of Internet applications and other trends

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