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PPT : Professional Services in CARICOM Single Market and Economy (CSME)

Three Principal Challenges

* Negative branding
* Declining standards of professional services
* Government procurement practices
Negative Branding can be Experienced

* Lawyers – property transactions
* Architects – damaged houses
* Doctors – medical complaints

A trend of failed expectations on the quality, cost, and time of services received can establish a negative brand.

Negative Branding can be Reinforced

* 2005, Aruba, Natalie Holloway – Incompetent
* 2006, Bahamas, Daniel Smith – Inefficient
* 2007, Bahamas, Nicole Smith – Corrupt
* 2009, Bahamas, Jett Travolta – Corrupt
* 2009, Antigua & B, Allen Stanford – Corrupt

Recommendation: retain a publicist in New York
Developing a Positive Brand

* Enable high standards of local services
* Export high standards of services
* Most local goods and services have a psychological advantage of ‘excellence’ by association. Eg. Italy, Germany, France
* It takes a major scandal to break a psychological link with excellence

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Tags: medical complaints, procurement practices, professional services, psychological advantage

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