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PPT : Public Broadcasting Trends from Ireland

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Commercial but public….
* RTE began as state radio in 1926
* From day one carried advertisement
* By 1961 RTE had become a public broadcasting company with both radio and TV
* Today it has 50:50 commercial and public funding from the TV licence fee
* Supporting 4 national 24/7 radio stations and 2 TV stations

Revenue: survival and independence
* Irish TV licence fee increased by 20% end of 2002 following long campaign by RTE
* Annual TV licence is now E 152 a year
* RTE budget is over E300 million
* 4 million population
* RTE remains the most commercially funded public broadcaster in Europe

The battle for funding….
* The Broadcasting Forum – 2002
* TV licence fee increase came with change
* Audience Council – public participation
* RTE Public Charter – issued mid 2004
* RTE’s annual public commitments
* transparency and accountability audit

Challenges…..
* Dutch model – return to exchequer
* Portugal – low audiences/elite output
* BBC – mass audiences, broad and wide reach based on Charter
* BBC sees fragility of TV licence fee in fragmented digital media environment
* How can public be asked to pay a tax on TV sets when many now get content direct from satellite – what is the justification?

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PPT : Public Broadcasting Trends from Ireland Category : Broadcasting
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