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PPT : Seminar on Franchising within a Small and Medium Enterprise ( SME ) Development strategy

Key Concepts and clarifications on Franchising as Business Format and Franchising as an SME development tool.

* Franchising is one mechanism of development strategy to shape the future of our countries.
* Franchising as an SME development strategy has boosted the economies of many countries around the world; it has proven to be successful with credentials in more than 75 industries in more than 120 countries
* Development of African economies could be realized from development of capacity in and sustainability of the SME sector.
* Franchising as a business format defines an ongoing relationship between Franchisor and Franchisee. The relationship does not only include the product, services and trademarks but enables the Franchisee to acquire the right to use the Franchisor’s entire business concept. These are operating manuals, name and goodwill, products and services, standards, quality control, marketing procedures, administrative and operational systems and finally support facilities.

* Franchising very prominent in Botswana because of significant trade between South Africa and Botswana
* Botswana offers good cultural ambience for prospective investors and skill transfer, easy access and steps to register companies.
* We have embraced the concept of business format franchising and continue to do the same.
* We welcome more relevant products and services to help trigger the development of indigenous franchising.
* Current legal frame work supportive of new and foreign businesses

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Tags: business concept, franchisee, mechanism of development, prospective investors

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