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PPT : Sharing IP Assets Franchising – Licensing Technology Transfer
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DEFINING THE DIFFERENCE
Is a huge business worldwide.
However, to be in a position to franchise your business, product or service, you must be successful.
You cannot convince anyone to buy a franchise unless you can show and prove that your business is providing sales and profits and greater potential growth in the future.
Without a track record, how do you even decide what to charge for a franchise?
DEFINING THE DIFFERENCE
Is over $150 billion a year worldwide
Successful licensing requires very secure IP from issued and pending patents to trade- marks, copyrights and proprietary info
It can be an extremely profitable opportunity for an SME with the right IP portfolio, especially with proven products or marks
DEFINING THE DIFFERENCE
* TECHNOLOGY TRANSFER –
Is the process that moves a technology or IP from one entity to another
This can be from company to company or from university to company or from a national lab to a company
In so doing, there has to be a perceived value that is agreed upon by both parties
In almost every case, it includes royalties based upon successful commercialization
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Category : FranchisingSource : www.wipo.int
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