Content Inside :
Business Plan Outline
* Executive Summary
* Company Description
o Including product/service & technology/core knowledge
* Industry Analysis & Trends
* Target Market
* Competition
* Strategy/Business Model
* Marketing and Sales Plan
* Production/Operations Plan
* Technology Plan
* Management & Organization
* Social Responsibility
* Development & Milestones
* Financials
o Including Capital Requirements & Financial Statements
* Appendix
* Disciplined, iterative process of driving towards vision, by finding or making and maintaining a defensible space or trajectory in a given business environment.
Strategy Checklist
* Value proposition
* Vision
* Position or direction
o Structure or resource base
* Revenue & business model
* Timeline or guidelines
* Fit
Value Proposition
* Specific, concrete offer of benefits
o Price, quality, convenience, choice, cost-savings, reliability, etc
* To precisely defined customers
o Who recognize that the offer solves a problem for the
o EG: Our clients grow their business, large or small, typically by a minimum of 30-50% over the previous year. They accomplish this without working 80 hour weeks and sacrificing their personal lives.
Vision
* Stable core
o Mission: Central audience + core product/service
o Ideology: Values, principles, culture
* Focused ambition
o Concrete picture of successful impact
o Serious, scary stretch goals
o Disciplined experimentation
Vision Exercise
* Stable core
o Mission:
o Ideology:
* Focused ambition
o What success will look like – in the marketplace:
o One audacious goal:
Position or Navigation?
* Position Strategies
o Unique, valuable, defensible position in a market or industry
o Supported by a tightly integrated value chain / activity system
o Good for relatively stable industries/markets
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