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PPT : Study of the image of 34 car brands and more than 100 models

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Nissan.X.Trail (05)
NissanX-trail
Hyundai.Santa.Fe (05)
Mitsubishi.Pajero (05)
Mitsubishi Pajero
HyundaiSanta Fe
Volvo.Xc90 (05)
VolvoXC90
ToyotaLandcruiser
Mercedes.Serie.M (05)
MercedesSerie M
Fiat.Panda(05)
SuzukiJimny(05)
Fiat Panda
Suzuki Jimny

Land.Rover.Freelander(05)
LRFreelander
Toyota.Landcruiser (05)
Positioningmodels

1.Emotional
2.Functional
* 23functional characteristics ? 8 factors
o Safety (through power)
Solid, powerful engine, dependable, good road-holding ability, easy to drive
o Looks and comfort
Beautiful design, nice attractive upholstery and finish, comfortable, pleasant to drive, good brand image
o Advantageous price
Cheap to maintain, good price/quality ratio, economical
o Durability
Good guarantee, long lasting, reliable (few breakdowns), good service facilities / good after-sales service
o Space
Family car, spacious
o Functionality
Practical, multifunctional
o Eco-friendly
o Technology (state-of-the-art technology)

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PPT : Study of the image of 34 car brands and more than 100 models.ppt


PPT : Study of the image of 34 car brands and more than 100 models Category : Alfa Romeo
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