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The Clean Air Partnership of Middle Tennessee
* Represents Nashville and eight surrounding counties
* Representatives from state and local government, private sector, non-profit sector, universities, etc.
* Responsible for implementing the air alert program and coordinating public education efforts.
Nashville’s Pollution Problem
* Designated as non-attainment for ozone in 2004
* 60% of Tennesseans live in non-attainment regions
* Contributing factors
o Local climate
o City infrastructure
+ 10th worst pedestrian city (STTP, 1999)
+ 35th most congested city (STTP, 1999)
o Local Culture
+ Urban sprawl
+ Top five in the US in VMT/day (38)
+ 23% in the city are obese
Outreach Program
* Objectives
o Increase awareness about poor air quality in Nashville
o Motivate voluntary behavior change
+ Self-protection (avoiding harmful pollution)
+ Pollution prevention
* Development
o Literature review
o Baseline evaluation/Needs assessment
o Consultations with public relations firm
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Category : Public EducationTags: baseline evaluation, public education efforts, state and local government