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PPT : The Global Diamond Mining Giant Influenced RETAIL SALES of Diamonds Introduced Diamond As ASPIRATIONS

Content Inside :

Evolution of The ‘Luxury Market’

Diamond – The Epitome of Luxury

Diamond Jewellery – Current Scenario & Growth Key Market Trends

Diamond Jewellery Promotion – ‘Need of the hour’

LUXURY Latin – Luxuria, means the extras of life

Something Not essential but conducive to pleasure

Something Expensive or hard to obtain

The extravagant Material things affordable only by rich

In simple words the opposite of necessity CIBJO

Only the best of the best earned the name of luxury

And luxury was defined from the point of view of the thing itself

The product’s attributes, qualities and features qualified the item as worthy of the luxury label.

1950 → Color televisions, credit cards, visits to Disneyland, Convertibles
2000 → International vacations, Ipods LCD televisions, Electronic Gadgets, Spa’s
1940 →Televisions, air travel, college degrees, refrigerators
1990 → Flat-screen computer monitors, Palm Pilots, cell phones, SUVs, Diamond Jewelry
1930 → Baseball tickets, canned foods, indoor plumbing
1980 → Vacation homes, BMWs, microwave ovens, Diamond Jewelry
1920 → Fur coats, movie “talkies,” gin, vacuum cleaners, washing machines
1970 →Designer jeans, VCRs, solar homes EXEMPLARS, Diamond Jewelry
1910 → Fur hats, electric clocks, fountain pens, Cadillacs, Kodak cameras, transatlantic travel
1960 →Stereo sound systems, 35-millimeter cameras, Diamonds
1900 → Model T cars, pianos, radios, hand-cranked Victorians

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PPT : The Global Diamond Mining Giant Influenced RETAIL SALES of Diamonds Introduced Diamond As ASPIRATIONS Category : Beauty : Cosmetics
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