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PPT : Why study Accounting?
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Ever wonder how accounting policies impact a firms profits and whether they are manipulated by managers or not, or how managers compensation is benchmarked, or how do accounting information translate into share prices, then you should study accounting.
Some questions that are commonly asked in accounting are:
* How do managers make accounting choice decisions?
* Do managers manipulate earnings and what is their impact on firm value?
* What is the role of auditors in providing high quality accounting information to the stock market?
* What is the role of accounting information in determining cost of capital and fundamental value of the firm?
MAJOR RESEARCH AREAS OF FACULTY IN DEPARTMENT OF ACCOUNTING
* Financial accounting
o How do firms chose accounting policy to determine corporate profits, and what is the role of managerial discretion in making such choices.
* Auditing
o What is the audit quality, how can it be measured, what determines audit prices and is there a relation between audit market competition and fees and quality of the audit.
* Managerial accounting
o The role of budgets and managers forecast accuracy, how managerial discretion impacts performance vested stock options.
Why Study Strategy and Business Policy?
How do firms chose which target to chase in a merger and acquisition?
Which technologies diffuse into the economy and how can a firm strategically position itself to take advantage of it?
How do firms store and transmit knowledge?
How do firms differentiate themselves in a competitive market place?
NUS Business School Ph.D. Program
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Category : AccountingSource : bschool.nus.edu.sg
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Tags: accounting information, business school, Financial Accounting, managerial accounting, market competition